Meet Jake

Jake Steinfeld

Responsible for creating the personal fitness training industry over 35 years ago, Jake Steinfeld is the fitness industry’s reigning icon.

As Chairman and CEO of Body by Jake Global®, Jake is continually developing innovative and successful businesses and brands.

Utilizing his entrepreneurial street-smarts and fitness knowledge, Jake created the first 24-hour fitness lifestyle network, FiTTV®, which he later sold to News Corp.® Following the sale of FiTTV, Jake launched another multi-media innovation, ExerciseTV®, the first On-Demand fitness television network with partners Comcast®, Time Warner®, and New Balance®.

Jake’s business acumen extended to the world of sports through his Founding of Major League Lacrosse® (, the nation’s first professional outdoor lacrosse league. In its sixteenth season, the MLL consists of nine teams: Atlanta Blaze, Boston Cannons, Charlotte Hounds, Chesapeake Bayhawks, Denver Outlaws, Florida Launch, New York Lizards, Ohio Machine, and Rochester Rattlers.  Jake helped launch Lax Sports Network the first digital media network service dedicated to covering the world of lacrosse 24/7. The MLL’s games are televised on the Lax Sports Network as well as on CBS Sports Network®.

Jake’s newest lacrosse venture is the Warrior World Series of Youth Lacrosse presented by the Coca-Cola Company ( which provides youth players the ultimate lacrosse experience. A select group of U13 boys lacrosse teams will compete in three days of games against some of the best teams in the country with a select group of international teams also invited to participate.  The Warrior World Series of Youth Lacrosse presented by the Coca-Cola Company is held July 2-4 in Denver, Colorado with the Championship game Played on the fourth of July at Sports Authority Field, home of the MLL’s Denver Outlaws and NFL’s Denver Broncos. The game is televised LIVE on ESPN2.

Teaming with Universal Music Enterprises (UMe), a division of Universal Music Group®, Jake formed a fresh inventive label called Body by Jake Music. The albums in the Body by Jake audio-fitness collection are compilations of today’s hottest artists and in-demand producers, DJ’s and mixers. These unique calibrations are designed as a song-by-song soundtrack for everybody and are available on iTunes®.

Jake has been a NY Times and Wall Street Journal best-selling author with his I’ve Seen a Lot of Famous People Naked and They’ve Got Nothing on You! and his most recent best seller Take a Shot, the true adventure of the creation of Major League Lacrosse. His other titles include Get Strong! Body by Jake’s Guide to Building Confidence, Muscles and a Great Future for Teenage Guys; PowerLiving by Jake, Eleven Lessons to Change Your Life; and the instructional books

Understanding that childhood obesity was becoming an epidemic in America, Jake declared war on the disease and vowed to make a real difference. He became Chairman of the California Governor’s Council on Physical Fitness & Sports® under Governor Schwarzenegger in 2006 and served until 2011 under Governor Brown.  By inspiring millions to live life with a “DON’T QUIT!” attitude, he established California as the nation’s first fitness state.

Named Chairman of the National Foundation for Governors’ Fitness Councils® ( in 2012, Jake says “academics and fitness go hand in hand.” He is utilizing the model he developed in California to implement his DON’T QUIT!® Campaign on a national level. Through the cooperation of the public and private sectors and with support from sponsors such as The Coca-Cola Company®, NIKE®, and the Anthem Foundation®, the NFGFC rewards elementary and middle schools with brand new fitness centers for demonstrating innovation in the field of youth fitness and employing unique methods to promote student physical activity and wellness. The NFGFC has already dedicated fitness centers in Arkansas, Arizona, California, Connecticut, Delaware, Florida, Georgia, Illinois, Massachusetts, New Jersey, New Mexico, Ohio, Pennsylvania, Texas, Virginia, Washington, Washington DC, Wisconsin and West Virginia; with the goal of awarding DON’T QUIT! fitness centers to every state in America.

Recognizing Jake’s leadership in promoting health and fitness as a model for the country, Jake was chosen to be an official Olympic torchbearer, one of only 22 Americans selected to carry the inspirational flame for the 2012 Olympic Games in London, England.

Jake also served as Honorary Mayor of Pacific Palisades, CA.

“I’ve always said that academics and fitness go hand-in-hand and by giving schools the tools, we can build strong bodies and minds while boosting confidence, self-esteem and focus in the classroom. I’ve dedicated fitness centers to states around the country and have witnessed firsthand what happens when a school receives a brand new fitness center.  Fitness among kids is contagious! It’s pretty amazing!”

Jake Steinfeld

Chairman, National Foundation for Governors' Fitness Councils